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Characterized by high inventory turnover and slim profit margins, success in this fast-paced industry hinges on the ability to innovate, differentiate, and respond swiftly to market trends. At Novus Insights, we provide comprehensive market research for FMCG companies to help them navigate these challenges and stay ahead in a constantly evolving market.
Read moreWhat We Do
Novus Insights helps insulate your FMCG business from the challenges of disruption. We provide crucial insights through quality FMCG market research reports, helping you build advantages, branding, and awareness, so you can defend market share and customer loyalty. We are an FMCG market research company that has a proven record working with companies in the industry on:
New Product Development and Testing
Package Design
Concept Testing
Pricing Research
Brand Equity
Market Sizing
Campaign, Creative, and Message Testing
Ideation and Co-creation
Shelf-Testing
Monitoring and Product Lifecycle
Industry Analysis and Research
Competition Analysis
Usage and attitude surveys
360° Expertise for Comprehensive Industry Coverage
At Novus Insights, we offer a comprehensive approach to FMCG market research, covering every aspect of the fast-moving consumer goods industry. Our research spans across various categories, ensuring that your business has the insights needed to thrive in today’s competitive landscape.
Whom We Serve
Our FMCG market research services are tailored to meet the needs of businesses across the fast-moving consumer goods sector. We understand that each organization, from food and beverage companies to personal care brands, faces distinct challenges and opportunities. Novus Insights’ research is designed to provide actionable insights that support informed decision-making for a wide range of stakeholders, including health care product manufacturers and home care brands. By partnering with us, these organizations gain access to critical data that helps them remain competitive in rapidly evolving markets. Below are some of the key industries and service providers we work with:
Food & Beverage Companies
Personal Care Brands
Health Care Product Manufacturers
Home Care Product Companies
Packaging Innovators
Retail Chains & Supermarkets
Consumer Goods Distributors
Private Label FMCG Brands
E-commerce FMCG Platforms
FMCG Retail Marketing Agencies
Why Choose Us?
Headquartered in Singapore, Novus Insights is a leading research and consulting company that leverages data to derive meaningful insights and enable its global clients to make smart, fast, and precise decisions, helping them to expand as well as surpass their goals. Committed to be a one-stop-destination for market research solutions, Novus Insights offers a full-suit of services to help clients achieve diverse business objectives.
Read moreFAQs
1. Why is market research essential for FMCG companies?
FMCG market research helps businesses understand consumer behavior, identify market trends, and assess competitor activities. This allows companies to make informed decisions, enhance product offerings, and improve brand positioning in a highly competitive industry.
2. How can FMCG market research reports help with product development?
FMCG market research reports provide data on consumer preferences, emerging trends, and gaps in the market. This information helps companies innovate and develop new products that meet current market demands, ensuring successful product launches.
3. What makes Novus Insights a leading FMCG market research company?
Novus Insights stands out as a top FMCG market research company because of our customized research solutions, global reach, and deep industry expertise. We deliver insights that are tailored to the specific needs of FMCG businesses, helping them stay ahead of competitors.
4. How does market research help in understanding consumer behavior in the FMCG sector?
Through surveys, focus groups, and data analysis, FMCG market research reveals patterns in consumer behavior, such as purchasing habits and brand loyalty. This helps companies refine their marketing strategies and improve customer engagement.
5. Can FMCG market research help with pricing strategies?
Yes, market research for FMCG can analyze consumer price sensitivity and competitor pricing models. This enables businesses to set optimal pricing strategies that maximize profit margins while staying competitive in the market.
6. How can Novus Insights assist with competitive analysis in the FMCG sector?
Novus Insights provides comprehensive FMCG market research reports that include competitor analysis. We assess competitor product offerings, pricing strategies, and marketing tactics to help your business stay competitive and capture market share.
7. What role does market research play in brand equity for FMCG products?
FMCG market research assesses brand perception and loyalty, helping businesses understand how their products are viewed by consumers. This allows companies to strengthen their brand equity and create more effective branding strategies.
8. How quickly can Novus Insights deliver FMCG market research reports?
Novus Insights is known for its quick turnaround times. We provide FMCG market research reports within compressed timeframes, ensuring that businesses receive the data they need to make timely, informed decisions in a fast-paced market.
9. How does FMCG market research assist with product lifecycle management?
FMCG market research tracks a product’s performance from development to end-of-life. It helps businesses optimize each stage of the product lifecycle, from launch strategies to extending product longevity and maximizing profitability.
10. What industries benefit from FMCG market research?
FMCG market research is beneficial for companies in food and beverage, personal care, health care products, home care, and packaging. These insights help businesses innovate, understand consumer needs, and refine marketing strategies to stay competitive.
