Media Mix Analysis | Media and Entertainment Industry Analysis

The media industry has come a long way from the days of simple newspapers to today's countless content distribution platforms that are powered by the internet. This has seen traditional advertising losing much of its former glory. It is no longer enough to simply get exposure, as you need to make a concerted effort to monitor all.

A lesson we have learned from all the advertising effectiveness research we have carried out over the last decade or so is that media advertising in its traditional sense no longer carries the clout it used to. Business managers are bombarded by communications, and it is not surprising that many of them are dazed and confused by the amount of information received.

New media and emerging technology have appeared on the scene, and traditional media such as print and television have suffered as a result of these changes. Because they have had such a large share of the communications market in the past, it is inevitable that they are the losers at present.

It is also important to remind ourselves that these traditional media tend to be the most expensive parts of the communication mix. Digital media is generally less expensive, even though it is more experimental and uncertain. Print publication titles have embraced the internet to enhance their overall media footprint, but have they done this at the risk of cannibalizing their core businesses? The battleground between different types of media has intensified.

What We Do

We have experience in TV, radio, print, publishing, direct mail, interactive, digital, and cross-media research. Whether you need to test the price sensitivity of UK SMEs and their advertising spend in newspapers, test the effectiveness of your latest direct marketing campaign throughout the US, or understand the future allocation of media buyers’ advertising budgets worldwide, Novus Insights can help.

Market Sizing & Industry Analysis

Brand Tracking, Indexing & Awareness Study

Campaign Testing & Effectiveness

Experts Management Study

Pre-launch & Post-launch

Gen Z Media Consumption research

Company & Product Benchmarking

New Product Launch Research

Need Gap Analysis

UI/UX Research

Brand Health tracking

Identifying Global Emerging Trends & Disruptions

360° Expertise for Comprehensive Industry Coverage

Whom We Serve

At Novus Insights, we cater to a diverse range of clients within the Media sector. Our expertise serves:

Media Agencies

Gaming Companies

Print Publishers

Digital Media Companies

Advertising and Marketing Agencies

Media Technology Companies

Broadcasters and Television Networks

Novus Insights is your partner in navigating the rapidly evolving media landscape. We understand the unique challenges of this industry, from traditional print and television to emerging digital platforms. Our expertise spans across TV, radio, print, publishing, interactive, and digital media research. We don't offer one-size-fits-all solutions. Instead, we tailor our services to your specific needs, whether it's market sizing, brand tracking, campaign testing, or identifying global emerging trends. Ready to transform your media strategy with data-driven insights? Contact us today to get started.

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