EXPLORING ANCILLARY BUSINESS OPPORTUNITIES FOR A KID’S TV CHANNEL FIRM IN GAMING INDUSTRY

Client is an Indian cable and satellite television kids’ channel featuring content that spans multiple genres from comedy and action, to games and curiosity.

The channel caters to a generation of kids who bounce higher, play smarter, think louder and dream bigger.

The Problem Statement:

Client wanted to enter into the Indian online gaming market for children by capitalizing on the popularity of its name and content.
The main intent of the study was:

To comprehend the market scope and size of the online gaming market for kids in India
To understand market trends and children's gaming preferences
To comprehend the potential risks and market opportunities

Our Research Approach:

Novus started the engagement by developing a comprehensive market feasibility and attractiveness study which assisted the client in formalizing their expansion strategy and developing the optimal roadmap
Novus research professionals conducted in-depth interviews & conversations with industry experts, key opinion leaders and major competitors to gather observable data on the following pillars:

Market Assessment, Scanning & Monitoring

Market size, Volume, CAGR & Penetration rate
Market trends, drivers, and challenges

Marketing strategies & joint ventures
Marketing Initiatives/Collateral
Regulatory landscape assessment

Novus evaluated the top key players in the market in terms of their strengths, weakness, product differentiations, innovations, communication, and marketing strategy.
Researchers performed radical exploration using a blended research framework from paid and non-paid sources to map out material for the desired purpose by accessing press releases, white papers, corporate annual reports, and other sources.

Key Takeaways of the Research:

Our experts assisted the client in understanding industry forecasts, target audience’s perception, and analysis of industry key players and their market shares.
Over 5 years, the client successfully established a firm presence in the new segment with necessary regulatory approvals and a plan to expand the business that accounted for all potential hurdles and risks.
Our customized solutions helped clients achieve their business growth objective and enhance its market share.

Geographic Coverage:

Pan India (Metros + Tier 1 + Tier 2 Cities)

EXPLORING ANCILLARY BUSINESS OPPORTUNITIES FOR A KID’S TV CHANNEL FIRM IN GAMING INDUSTRY

The Problem Statement:

Our Research Approach:

Key Takeaways of the Research:

Geographic Coverage:

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