About Us

Novus Insights is a leading market research company offering tailored solutions aligned with international standards. Leveraging deep domain expertise, reliable data, and advanced technology, we deliver insights that drive strategic decision-making. As a trusted technology market research company, we prioritize client commitment, quality, and a strong work culture, positioning us among the best market research consultants globally.

We quickly build a thorough understanding of each client’s business and target market, bringing context to data analysis for actionable insights. With expertise across sectors like IT and Telecom Market Research, Healthcare, and FMCG, we execute global, multi-country studies, accessing hard-to-reach B2B decision-makers.

Our Vision

Novus Insights offers innovative, tailored business solutions per international market standards by leveraging immense domain knowledge, reliable data, global resources, and advanced technology. Our focus on client commitment, consistent quality, and a thriving work culture makes us one of the best international market research firms.

We yearn to promptly develop a solid understanding of each client’s business, sector, and target market and bring a broader context to the analysis and interpretation of the data. With our expertise, we successfully execute multi-country research on a global scale and within challenging segments and with hard-to-reach B2B decision-makers.

What We Do?

Our team supports organizations in different sectors, providing actionable insights that drive success. We offer a comprehensive range of services, including:

Corporate & Strategic Research

Informing business decisions with strategic intelligence.

Go-To-Market Strategy

Crafting effective plans to ensure successful product launches and market entry.

Brand & Communication Research

Enhancing brand strategies through in-depth analysis.

Tech-Driven Research

Utilizing advanced methodologies to provide actionable insights.

Rapid Research Support

Delivering timely insights to meet urgent business needs.

Satisfaction Surveys

Measuring customer and employee satisfaction to inform improvement strategies and enhance engagement.

Business Divisions

Our specialized teams focus on key sectors, providing deep insights. From concept testing to brand tracking, our experts deliver precise research solutions that help businesses make informed decisions.

Our expertise extends across the following key sectors:

IT and Telecom

Automotive & Mobility

FMCG

Healthcare & Pharmaceuticals

Energy & Utilities

E-commerce

Aviation

Banking & Financial Services

Chemicals

Electronic & White Products

Retail & Consumer Goods

Media

Professional Services

Real Estate

Travel & Hospitality

Heavy Machinery

Agriculture

At Novus Insights, we are dedicated to helping businesses thrive in a rapidly changing world. Connect with us to unlock the potential of market research and strategic consulting.

OUR VALUE PROPOSITION

Our values serve as a guide to growing our brand without losing our integrity!

RICH EXPERTISE

Profound knowledge to serve and strongly impact clients from a wide range of industries.

COST OPTIMIZATION

Focus on core functions and achieve maximum productivity while reducing survey costs.

THOUGHT LEADERSHIP

A growing network of vetted economic, geopolitical, industry, management, & communication experts.

QUICK TURNAROUND

On-demand compressed timeframes to deliver actionable findings at specific points in time as per client’s requirements

INNOVATIVE TECHNOLOGIES

Advanced research technology and tools to provide tailored research solutions.

GLOBAL COVERAGE

Novus Insights offers innovative, tailored business solutions per international market standards by leveraging immense domain knowledge, reliable data, global resources, and advanced technology. Our focus on client commitment, consistent quality, and a thriving work culture makes us one of the best international market research firms. We yearn to promptly develop a solid understanding of each client’s business, sector, and target market and bring a broader context to the analysis and interpretation of the data. With our expertise, we successfully execute multi-country research on a global scale and within challenging segments and with hard-to-reach B2B decision-makers.

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