Discover the Difference

Novus Insights is dedicated to being a one-stop shop for market research solutions and provides a full range of services to assist clients in achieving a variety of business goals. We yearn to promptly develop a solid understanding of each client’s business, sector, and target market and bring a broader context to the analysis and interpretation of the data.

Connecting People and Brands

Novus has in-depth knowledge of a variety of sectors' markets, psychology, and consumer behaviour.

Innovative Technologies

Novus offers advanced research technologies and tools to provide tailored research solutions.

Quick Turnaround

Novus provides on-demand, compressed timeframes to deliver actionable findings at a specific point in time.

Longitudinal Studies

Novus gathers information from the same source through a long-term methodology that yields insights into the buying habits of consumers for a new product or service launch.

Strong Analytics

Novus offers the highest degree of competence in data management and useful, actionable recommendations using analytics and technology.

Social Listening

An in-house next-generation dashboard is setup to understand market dynamics through social conversation, identify trends impacting clients, and provide accurate real-time data.

Discover the difference with Novus insights

Focuses on core functions and achieve maximum productivity while reducing survey costs.

Cost Optimization

Deep knowledge of global markets to maintain full compliance with international standards, including GDPR.

Global Compliances

Create bespoke research solutions harmonizing with your business and research objectives.

DIY MR Tools

A growing network of vetted economic, geopolitical, industry, management, and communication experts.

Thought Leadership
Innovative Technologies

Advanced research technologies and tools to provide tailored research solutions.

Innovative Technologies
Community Panel

An exclusive panel of engaged survey-takers available for any survey or any additional research initiatives.

Community Panel

Scientifically-mapped insights into key business and technology trend to make informed business decisions.

IT Research

Profound knowledge to serve and strongly impact clients from a wide range of expertise.

Rich Expertise

WHAT OUR CLIENTS SAY

Know how our clients perceive the work we do for them, and read what they have to say about it

MARKETING HEAD

We approached Novus with multiple demands that required a high level of subject matter expertise and excellent statistical skills. We wanted to partner with someone who could deliver all these on a strict budget and deadline. Their team not only managed to do all that but also added value with their out of the box ideas and delivered the project on time which has helped our business to accelerate at a speed not seen before. I would definitely want to work with this team again and again. Thank

Advisory firm in Europe

DATA DIRECTOR

Novus Insights' strong analytical abilities and excellent understanding of the Pharma and Healthcare industry made it possible for us to solve some of our complex business problems. Their ability to derive insights out of data in a clear, concise and dynamic way has helped us do our business in a better way. Their professional work ethics and timelines adherence ensured that they always exceeded our expectations. We surely look forward to working with Novus again.

Leading Pharmaceutical firm in Asia

DIGITAL MARKETING HEAD

I worked with Novus for the complete redesigning of an important presentation that I needed in a very short period. Their team met the strict deadlines, and interestingly, transformed the entire presentation into a more engaging one. I can confidently say that my presentation left a lasting impression on my audience.

Financial Services firm in South America

RESEARCH DIRECTOR

Once again, your dedicated team at Novus has impressed me. So, thank you. I needed to finish this work on time without compromising on the quality of data and information. Your team not only provided solutions that were super helpful but also met the strict timelines. I witnessed the complete dedication and a solid understanding of the subject matter. It was great working with you, and I have to say I will not hesitate to refer Novus to others with similar requirements.

Leading Consulting firm based out of the UK

DIRECTOR

We wanted to collaborate with a team that could give us a solid, thorough analysis of the Indian market for our healthcare brand. And, their expertise and knowledge of the healthcare and pharma industry helped us get insights that made us realize how we could grow faster. We\'re not only satisfied with the project results we have got from them but also amazed by the fact that they have such an eye for detail. We surely intend to work with Novus again the very moment we get the right opportunity.

Leading healthcare firm from Australia

Head of Business Department

The Novus team did a great job. So, I would like to thank them for patiently listening to all our requirements and delivering us results that helped us make more impactful business decisions. What is brilliant is that they did not hesitate to go the extra mile. The insights, analyses, and professionalism they showed at all stages of the process were commendable. I would surely recommend Novus if you are looking for a firm that helps your business achieve newer heights of success through its reliable, tech-driven insights.

A leading retail firm in Dubai

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Frequently asked questions (FAQs)

1. What unique tools does Novus Insights use for data analysis?

Novus Insights team excels in qualitative analysis using NVIVO for deep transcription analysis and enhanced insights. For quantitative analysis, we leverage the SPSS Suite for advanced statistical modeling, including Banners/Top Breaks, Cross Tabs, and SPSS/Dimension Files, delivering comprehensive and actionable results.

2. How does your team’s industry knowledge ensure accurate and actionable insights?

Our global network of thought leaders, C-suite experts, and KOLs provides unmatched industry insights, ensuring our analysis aligns with market relevance and client needs.

3. How does Novus Insights handle data analysis for clients with global operations?

With 450+ CATI stations, coverage in 90 countries, and capabilities in 22 languages, we deliver seamless data analysis tailored to global market dynamics.

4. Can you provide insights that address region-specific business challenges?

Yes, our approach emphasizes vertical and regional coverage, allowing us to deliver tailored insights that effectively address localized challenges.

5. How quickly can Novus Insights deliver actionable insights from client data?

At Novus Insights, we understand the critical need for speed in decision-making. Through our Rapid Research Support, we can deliver actionable insights within 7 to 10 business days depending on the complexity and scope of the project.

6. What ensures your ability to meet tight deadlines without compromising quality?

Our dedicated quality check team and streamlined processes enable us to deliver high-quality insights swiftly, meeting tight timelines without compromise.

7. How does Novus Insights ensure compliance with global market research standards?

We strictly adhere to GDPR, ESOMAR, MRS, and other global standards, with robust quality checks ensuring ethical practices and reliable outcomes.

8. Are Novus Insights’ methodologies recognized and trusted internationally?

Yes, our methodologies are trusted globally, supported by expert moderators, advanced infrastructure, and compliance with international research standards.

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