Team Novus

With over 15 years of experience in B2B and B2C market research, Alex brings extensive knowledge of research consultancy, market intelligence, and strategic analysis, with a particular focus on the automotive industry and mobility ecosystem. His expertise spans the entire research process, from defining business objectives and designing robust methodologies to interpreting results and translating insights into actionable business recommendations.

In automotive consultancy, Alex brings a strong understanding of market trends, customer preferences, vehicle purchase behaviour, product positioning, competitive intelligence, and evolving mobility technologies. He supports automotive manufacturers, suppliers, and industry stakeholders in making informed decisions related to product strategy, market entry, customer segmentation, electrification, and future mobility solutions. His ability to combine consumer insights with industry intelligence helps businesses identify emerging opportunities, strengthen their competitive positioning, and develop customer-centric strategies.

Throughout his career, Alex has contributed to diverse research and consulting initiatives, supporting a deeper understanding of market trends, customer needs, and competitive landscapes. His approach is characterized by analytical rigour, methodological precision, and keen attention to detail, ensuring that research findings translate into meaningful strategic insights and practical business outcomes.

Rahul Dhar is our Principal Consultant and has over 21 years of rich experience consumer research, market intelligence and consulting, having built his career with leading organizations including Ipsos, Kantar TNS, Kantar Millward Brown, and Pidilite Industries. 

He brings a strong combination of Behavioural Qualitative and In Depth Quantitative research expertise, with deep experience across brand equity and positioning frameworks, customer journey experience decoding and brand and communication tracking, along with extensive experience consulting with CXO-level stakeholders.

Rahul plays a key role in strengthening our research and consulting capabilities by leading projects and turning complex research findings into clear and actionable strategic recommendations. He brings strong leadership and an ability to connect research with strategic business decisions, making him a key contributor to our global consulting efforts.

Rashmi Singh is a seasoned market research professional with over 11 years of experience in designing, executing, and managing both primary and secondary research studies across B2B and B2C domains. Her expertise spans areas such as Market Sizing, Go-To-Market (GTM) Strategy, Competitive Intelligence, Customer Insights, Innovation Testing, and Social Media Listening.

Rashmi has worked across a diverse range of industries, helping clients uncover data-driven insights that inform strategic business decisions. She brings strong analytical acumen and a deep understanding of consumer behaviour and market dynamics. Known for her clarity in communication and client-centric approach, she is often seen as a trusted advisor by stakeholders. She holds a PGDM degree in Marketing and an Engineering degree in Electronics and Communication.

Pranjal Dev Goswami is a seasoned IT professional with over two decades of industry experience, backed by an Executive MBA and a PMP certification. He specializes in Solution Design, Implementation, Delivery, and Maintenance, with strong expertise in Project and Program Management. He is responsible for designing scalable, robust, and efficient products that analyze customer profiling, purchasing patterns, and consumption behavior etc. These solutions provide businesses with valuable data-driven insights to optimize decision-making and accelerate growth. 

He has successfully led large-scale initiatives involving smart city infrastructure, digital land management systems, and e-Governance solutions. His expertise in implementing integrated command control centers, digitizing government legacy data, and managing cross-functional teams has contributed to the success of complex projects at national and international levels. 

With a strong track record in delivering impactful solutions, Pranjal plays a crucial role in driving digital transformation, optimizing operations, and ensuring seamless execution of technology-driven initiatives across various industries.

Surbhi Singla is an Associate Director of Sales at Novus Insights, where she leads client engagement and business development. With over 15 years of rich experience spanning market research, consulting, and technology, Surbhi serves as a trusted partner to clients seeking data-driven strategies for market entry, brand growth, and consumer understanding.

 At Novus Insights, Surbhi plays a pivotal role in leading end-to-end client servicing and key account management. She excels at translating complex client objectives into structured research frameworks, ensuring seamless project execution, transparent communication, and high-impact deliverable quality. Known for her client-centric approach, she builds long-term partnerships by delivering actionable insights tailored to complex, high-stakes business decisions across key sectors including FMCG, CPG, F&B, BFSI, Healthcare, and Technology.

Prior to Novus Insights, Surbhi managed strategic planning, operations, and business development for market entry services, as well as hands-on technical project delivery as a Project Engineer at Wipro.

She holds a Master of Business Administration (MBA) in Finance and Information Technology, alongside a Bachelor of Technology in Electronics and Communication Engineering.

Rupanjan is a market research professional with over 10 years of experience. Rupanjan excels in B2B consulting, research report writing, market forecasting, competitive analysis, formulating Go-to-Market Strategy, and sales support.

Prior to joining Novus Insights, he was associated with The Insight Partners and Transparency Market Research, where he garnered significant knowledge in automotive, aerospace, defense, and electronics market consulting. Rupanjan holds a bachelor’s degree in Aeronautical Engineering.