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A vehicle launch is often a glamorous affair - gleaming lights, excited audiences, and a much-anticipated reveal of the latest model. But what the world sees at this moment is the culmination of years of planning, testing, and decision-making. Automakers know that one wrong move in design, pricing, or positioning can mean millions lost in development costs and brand reputation.
This is ....
Two elements are non-negotiable pillars for success in the world of finance: regulatory compliance and data privacy. Apart from being legal requirements, they are also competitive differentiators. Customers trust their banks not only to protect their money but also to safeguard their most sensitive personal and financial information. Any lapse in these areas can result in financial penalties, r ....
Understanding the customer journey is essential for success. The existence of numerous touchpoints across multiple channels means that businesses must go beyond just measuring customer satisfaction at the funnel’s end. Customer Journey Analytics (CJA) offers a data-driven framework to track and analyze every customer interaction - from initial awareness to purchase and loyalty. By leverag ....
In an era when social feeds are clogged with branded content and hollow engagement metrics, “likes” no longer equate to real brand equity, especially with millennials. This cohort, now a dominant consumer segment, is savvy, values-driven, and quick to sniff out inauthenticity. For marketers, a superficial brand awareness marketing strategy that chases vanity metrics without substanc ....
From Labubu drops to Ghibli edits, from Pokemon Go to Barbie-core makeup, the digital world regularly erupts with viral sensations. In a matter of days, products go out of stock, servers crash, and brands enjoy a flood of attention and revenue. But what happens next is what truly defines a company’s future. Capitalizing on viral buzz is one thing; converting it into long-term, sustainable ....
Consumers today interact with brands across countless moments, platforms, and environments. Understanding these real-life behaviors requires more than just static surveys or lab-based focus groups. That’s where mobile ethnography steps in as a smarter, more immersive approach. It is a powerful and modern approach to capturing real-time, in-context human experiences. Whether you're launchi ....
As the world races toward cleaner power, oil and gas companies find themselves at a crossroads. Stuck between ageing infrastructure and the urgent need to decarbonize, many feel the pressure of tightening regulations, investor demands and shifting customer expectations. The risk is clear: without a clear roadmap, billions in assets could become stranded - and hard-earned market share could evap ....
The healthcare market is one of the most dynamic, volatile, and rapidly evolving sectors. With shifting regulations, evolving technologies, and unpredictable consumer behavior, businesses in this space often face a challenging landscape. Healthcare market research consultants are pivotal in helping organizations na ....
Professional services firms, whether in advertising, architecture, or engineering, operate in an environment where standing out is essential. Without physical products to showcase, these firms must rely on their expertise and the quality of their services to differentiate themselves from competitors. The key to success lies in gaining a deep understanding of clients, market trends, and competit ....
Businesses in the ever-evolving real estate sector, such as developers, brokers, mortgage lenders, banks, interior design firms, and prop-tech companies, must stay ahead of market trends to make informed decisions. Understanding the availability, pricing, and investment potential in real estate is crucial for businesses to set accurate pricing, refine their offerings, and mitigate risks. In add ....