E-Commerce

The ecommerce, retail, and consumer packaged goods (CPG) sectors are undergoing rapid transformation, driven by the rise of digital platforms and shifting consumer behaviors. Online shopping has become a core part of the customer journey, and brands must adapt to stay competitive. At Novus Insights, our ecommerce market research, retail market research, and CPG market research services provide businesses with the insights they need to navigate this dynamic landscape, helping them make data-driven decisions that drive growth and customer engagement.

What We Do

When you partner with Novus Insights for ecommerce market research, retail market research, and CPG market research, you align with a forward-thinking team that stays ahead of industry trends. We are a dynamic partner with a deep understanding of the challenges faced by businesses in these fast-evolving sectors. Our mission is to help you navigate market complexities and capitalize on emerging opportunities, enabling your business to grow and thrive.

At Novus Insights, we collaborate with decision-makers and key stakeholders to deliver precise, data-driven insights tailored to your unique business needs. Our research services are designed to help you understand customer behaviors, identify new revenue streams, and optimize your product and service offerings. With access to detailed ecommerce industry analysis, market analysis ecommerce, and market research for CPG businesses, we ensure that every strategic decision you make is informed by accurate, relevant data.

Our market research capabilities are built on robust methodologies and advanced techniques. Through these efforts, we deliver critical insights that empower your business to stay competitive. Our services include, but are not limited to:

Identifying New Customer Segments

Market Sizing and Forecasting

Competitor Benchmarking

Pricing and Sensitivity Analysis

Customer Behavior and Purchase Journey Insights

Digital Marketing Strategy and Performance Analysis

Product Testing and Validation

Brand Equity Tracking

Voice of Customer and Satisfaction Surveys

Social Media and Online Channel Analysis

UI/UX Research for Ecommerce Platforms

Customer Retention and Churn Analysis

Cross-Sell and Up-Sell Opportunities

Consumer Trend Analysis

By offering tailored insights in online market research in e-commerce, market analysis retail, and market research in CPG business, we help you uncover untapped opportunities and manage risks in a competitive marketplace. Novus Insights is here to support your strategic decision-making with impactful outcomes grounded in cutting-edge research.

Business Challenges We Cover

We help you go beyond your own data, allowing you to explore perceptions of competitors or new feature ideas, and understand and anticipate trends to stay ahead of the pack. Novus Insights’ Retail & CPG market research services cover:

Market and Customer Surveys

Segmentation Research

Customer Satisfaction Studies

Ecommerce Trends Analysis

Social Media Analysis

Concept and AD Testing Research

UI/UX Research

Brand Health Tracking

Need Gap and Opportunity Analysis

Customer Purchase Journey Insights

Voice of Customer Studies

Customer Behavioral Shift Analysis

360° Expertise for Comprehensive Industry Coverage

Whom We Serve

Online/ E-Tailers

Retailers

Consumer Packaged Goods

Online Pharmacy & Beauty Store
E-Books, Music, & Entertainment
Travel & Accommodation
Clothing, Accessories, & Lifestyle
Online Food & Beverage
Online Consumer Goods
Online Rental Products

Food Retail
Convenience Stores
Multiline Retail
Specialty Retail
Department Stores
Supermarkets
Warehouse Stores

Household Products
Apparel: Fashion & Clothing
Footwear: Athletic & Non-Athletic
Lifestyle Products
Luxury Products
Sports Goods
Health Care
Beauty & Personal Care Products
Consumer Electronics: White & Brown Goods

Why Choose Us?

Headquartered in Singapore, Novus Insights is a leading research and consulting company that leverages data to derive meaningful insights and enable its global clients to make smart, fast, and precise decisions, helping them to expand as well as surpass their goals. Committed to be a one-stop-destination for market research solutions, Novus Insights offers a full-suit of services to help clients achieve diverse business objectives.

Expertise in Telephonic & Online Surveys

Novus has global, full-service custom research capabilities with an extended range of advanced quantitative and qualitative approaches. Expertise to conduct Business Decision Makers level interviews by experienced interviewers who can hold their attention.

ISO 27001 & ISO 9001 Certified

Novus Insights is ISO 27001 & ISO 9001 certified and is recognized as an organization aligned with information security best practice in providing high-quality data that goes beyond basic guidelines.

Global Coverage

At Novus Insights, our global presence is a key strength in delivering reliable ecommerce market research, retail market research, and CPG market research. Operating across multiple regions, we provide clients with both local expertise and insights into global consumer trends. Whether you're exploring growth opportunities in emerging markets across Asia or optimizing strategies in established regions such as Europe and the Americas, our research helps your business stay competitive. With our tailored approach, we provide the actionable insights necessary to navigate complex markets, anticipate consumer behavior, and capitalize on new opportunities, no matter where your business operates.

Quick Turnaround

In the fast-paced world of ecommerce, retail, and CPG market research, timely insights are crucial for staying ahead of trends and making informed business decisions. At Novus Insights, we understand the importance of speed in decision-making, especially when launching new products or adapting to market changes. That’s why we offer on-demand services with compressed timeframes, ensuring our clients receive the insights they need when it matters most. Whether you're analyzing ecommerce industry trends or conducting market research for CPG businesses, our quick turnaround capabilities enable you to make impactful decisions that keep you ahead of the competition.

Consult Today

With the constant changes in the markets and consumer demands, there are just as many opportunities as there are threats to your Ecommerce, Retail & CPG business. Leverage valuable data insights to up your marketing campaigns, seize emerging opportunities, deliver on customer needs, and improve the overall customer experience. To learn more about how we can help you achieve your specific research objectives through ecommerce, retail, and CPG industry analysis, Contact Us.

FAQs

1. What is ecommerce market research, and why is it important?

Ecommerce market research helps businesses understand consumer behavior, track industry trends, and optimize online shopping experiences. It is essential for improving customer satisfaction, increasing sales, and staying competitive in the fast-growing ecommerce space.

2. How can retail market research benefit my business?

Retail market research provides insights into customer preferences, pricing strategies, and market trends. This helps retailers adapt to changing consumer needs, refine their product offerings, and enhance the overall shopping experience.

3. What are the key components of CPG market research?

CPG market research includes analyzing consumer demand, identifying product gaps, tracking market trends, and studying competitor activity. These insights help consumer packaged goods companies make informed decisions about product development and marketing strategies.

4. How does Novus Insights conduct ecommerce industry analysis?

Novus Insights utilizes a combination of consumer surveys, digital analytics, and competitive benchmarking for comprehensive ecommerce industry analysis. This helps businesses identify emerging trends, optimize website performance, and enhance customer engagement.

5. How can online market research in ecommerce help improve my sales?

Online market research in ecommerce provides valuable data on customer behavior, website performance, and shopping trends. By leveraging these insights, businesses can optimize their marketing strategies, personalize user experiences, and ultimately increase sales conversions.

6. How does market research for CPG businesses support product innovation?

Market research for CPG businesses helps identify gaps in the market and emerging consumer needs, enabling companies to innovate their product offerings. This research also provides critical feedback on new product concepts before launch, reducing the risk of failure.

7. How can market analysis in retail improve my pricing strategy?

Market analysis in retail offers insights into competitor pricing, consumer willingness to pay, and market demand. This enables retailers to develop pricing strategies that maximize profitability while remaining competitive.

8. What role does online market research play in retail business growth?

Online market research in retail helps businesses understand the digital behavior of their customers, identify market trends, and adapt to consumer preferences. This leads to better product positioning, enhanced customer experiences, and long-term business growth.

9. Can ecommerce market research help with website user experience (UX)?

Yes, ecommerce market research can analyze website performance and user feedback, helping businesses improve the overall user experience. By optimizing site navigation, layout, and functionality, companies can enhance customer satisfaction and increase conversions.

10. How quickly can Novus Insights deliver market research reports for CPG and retail businesses?

Novus Insights is known for providing quick and actionable market research insights. Our fast turnaround times ensure that CPG market research and retail market research reports are delivered when you need them, helping you make timely decisions in competitive markets.

E-Commerce

What We Do

Business Challenges We Cover

360° Expertise for Comprehensive Industry Coverage

Whom We Serve