The automotive and mobility industry is busy grappling with defining mobility in the 21st century. There is a rethink of the very notion of what a vehicle is and how it might be used. Automotive and mobility are a global industry characterized by fierce competition, ever-increasing customer demands, credit sensitivity, and environmental challenges, therefore market research is crucial to make informed decisions about the future. Several disruptions are taking shape in the automotive industry such as automotive subscription models, omni channel sales models and consumer and regulators’ demand for improved sustainability, fuel efficiency, and alternative energy sources.
Novus Insights, one of the leading automotive market research companies in the world, provides varied and broad automotive and mobility research and analysis, which leverages years of extensive experience across the industry in many countries. We deliver accurate automotive research and insights reports to help:
Our Automotive Market Research Offerings
With vast expertise in the automotive industry and operational excellence, our market researchers and analysts always aim to deliver high-end research services, including primary research, tech-driven research, and corporate & strategic research. We deliver creative automotive research solutions using scientific thinking, advanced analytics & modeling, in-depth insights, and strategic recommendations. Our reports are used by OEMs, systems and component suppliers, aftermarket suppliers, automotive dealers, and automotive financial service companies.
At Novus Insights, we cater to a diverse range of clients within the Automotive and Mobility sector. Our expertise serves:
We empower automakers with in-depth research and insights, helping them stay ahead of industry trends and make informed decisions. Our services offer a competitive edge, optimizing strategies and driving innovation for success in the dynamic automotive landscape.
We support automobile suppliers with critical market intelligence. Our research helps identify opportunities, strengthen product offerings, and thrive in the competitive automotive market for sustainable growth.
As a trusted partner, we deliver specialized insights that drive growth and customer-centric strategies for aftermarket service providers. Tailored offerings meet evolving customer needs and enhance market presence.
Our comprehensive research empowers dealerships and distributors with market trends and competitor dynamics. Optimize operations, improve sales strategies, and effectively engage with the target audience for success in the automotive market.
We provide in-depth research and insights to help automakers stay ahead of industry trends and make informed decisions.
Our services assist Original Equipment Manufacturers in understanding market dynamics and optimizing their strategies.
We support software companies focusing on the automotive segment with valuable insights to drive innovation and growth.
Our goal is to empower our clients with the knowledge they need to navigate the evolving automotive landscape.
Novus Insights is a leading market research consultant of Automotive & Mobility industry that leverages data to derive meaningful insights and enable its global clients to make smart, fast, and precise decisions, helping them to expand as well as surpass their goals. Committed to be a one-stop-destination for market research solutions, Novus Insights offers a full-suit of services to help clients achieve diverse business objectives.
Novus has global, full-service custom research capabilities with an extended range of advanced quantitative and qualitative approaches. Expertise to conduct Business Decision Makers level interviews by experienced interviewers who can hold their attention.
Novus Insights is ISO 27001 & ISO 9001 certified and is recognized as an organization aligned with information security best practice in providing high-quality data that goes beyond basic guidelines.
At Novus Insights, our global presence is a key strength in delivering reliable FMCG market research. Operating across multiple regions, we provide our clients with both local expertise and insights into global consumer trends, ensuring they have the information needed to make informed decisions. Whether you're exploring emerging markets in Asia, established industries in Europe, or consumer behavior shifts in the Americas, our research helps businesses stay competitive. With our tailored approach, we provide the actionable insights necessary to navigate the complexities of the FMCG sector and capitalize on opportunities, no matter where your business operates.
In the fast-moving FMCG sector, timely insights are critical for staying ahead of consumer trends and market shifts. At Novus Insights, we understand the importance of speed in decision-making, especially when it comes to product launches or responding to competitor moves. That’s why we offer on-demand services with compressed timeframes, ensuring that our clients receive actionable findings precisely when they need them. Whether you're analyzing market trends or preparing for a new product launch, our quick turnaround capabilities ensure that you can make informed decisions at crucial moments, keeping you ahead in the competitive FMCG market.
The Electric Vehicle (EV) market, part of a rapidly evolving automobile sector, is experiencing unprecedented growth. With technological advancements pushing automobile companies to invest heavily in R&D, particularly in autonomous and EV technologies, the industry is redefining itself. For EVs to become a mainstream choice, challenges such as high costs, battery performance, inadequate charging infrastructure, and fleet electrification need to be addressed, alongside powering renewable energy-based charging grids.
The advancement in artificial intelligence, machine learning, and deep neural networks has been pivotal in the development of autonomous vehicles. These vehicles, requiring no human intervention even in complex traffic scenarios, represent a significant leap forward in automotive technology.
The pandemic has accelerated the shift towards shared mobility. The concept of Mobility-as-a-Service has gained traction as a viable alternative to traditional vehicle ownership, offering the dual benefits of cost savings and reduced pollution, aligning with changing social norms.
Connectivity in vehicles has transformed the driving experience. Today's connected cars, laden with sensors, integrate seamlessly with various internet-enabled devices. This connectivity is not just a trend but a staple in modern vehicles, with its applications and benefits expected to expand substantially.
We know choosing a research partner means needing proof of experience and results. While client confidentiality limits us from sharing full case studies, we’re eager to show how our work drives real impact. Let us give you a glimpse of the value we bring to businesses like yours.
Client is an industry leader in electric and internal combustion engine...
The client is a renowned smart mobility solutions provider and car exporter...
At Novus Insights, we are committed to providing comprehensive research and insights into these dynamic areas. Our expertise helps clients navigate the complexities of the evolving EV landscape, ensuring they are equipped to contribute to a greener, more technologically advanced future. We understand the importance of staying ahead in an industry marked by rapid changes in electrification, autonomous technology, shared mobility, and connectivity.
1. What is automotive market research, and why is it important?
Automotive market research involves analyzing trends, market dynamics, and consumer behavior within the automotive industry. It is crucial because it helps businesses make informed decisions, identify opportunities, and develop strategies that align with evolving market demands.
2. How do automotive market research companies like Novus Insights assist businesses?
Automotive market research companies provide insights into industry trends, competitive landscapes, and emerging opportunities. Novus Insights specializes in delivering tailored reports, enabling businesses to optimize strategies, improve market positioning, and capitalize on new technologies.
3. What is included in an automotive market analysis?
Automotive market analysis covers market trends, customer preferences, competitive benchmarking, emerging technologies, and regulatory impacts. This comprehensive approach helps businesses navigate complexities and make data-driven decisions in a competitive market.
4. How can automobile industry analysis help OEMs?
Automobile industry analysis provides OEMs with actionable insights into market dynamics, consumer needs, and competitive positioning. These insights support product innovation, supply chain optimization, and long-term growth strategies.
5. What industries can benefit from an automobile industry research report?
Industries such as automakers, auto OEMs, component suppliers, software companies, and aftermarket service providers can benefit from automobile industry research reports. These reports provide critical insights to address challenges and leverage opportunities within the automotive sector.
6. How do automotive market research reports support the EV segment?
Automotive market research reports help the EV segment by analyzing trends in electrification, battery technology, and infrastructure development. These insights guide companies in addressing challenges like cost, charging infrastructure, and fleet electrification.
7. What role does automotive market analysis play in understanding autonomous vehicles?
Automotive market analysis evaluates advancements in AI, machine learning, and autonomous vehicle technologies. It provides insights into market readiness, consumer acceptance, and regulatory frameworks, enabling businesses to strategically invest in autonomous mobility.
8. Why choose Novus Insights for automotive market research?
Novus Insights stands out for its expertise in delivering comprehensive, data-driven research tailored to the automotive industry. With a global reach and in-depth knowledge of emerging trends, we provide insights that empower clients to navigate the evolving automotive landscape effectively.