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Consumer Appeal Towards Episodic Content
A leading media conglomerate company wanted to create the best episodic content for an original series to be shown on their OTT platform
Business Objective
The main objective was to enhance and gain qualitative information on following points:
OTT platform preference and usage
Perception towards the content tested
Concept evaluation of the content
Our Approach
- Research Premise
- Value Delivered
Research Premise
Research experts conducted semi-structured interviews with several OTT viewers who must have been watching one complete series in a month.
Focusing on the following attributes towards consumption of OTT platform:
- Top 3 OTT platforms that customers preferred to watch and reasons behind it.
- Recognized their perception of OTT platform in terms of content, price related to subscription, and premium content.
- Types of contents they are watching
Preferred content they would like to watch in future based on:
- Uniqueness of the concept
- Recalled Key Elements
- Character Appealing
- Reasons for Likeability
- Perception towards genre and theme
- Relevance/Association
- Interest to watch/Acceptability
- Brand Recall and Fitment
Geographic Coverage: India (Covering Tier-I & II cities)
Value Delivered
Comprehensive report with in-depth analysis was shared in PDF format with the client.
Key insights from the report assisted the client in identifying concerned and pride pointers.
Highlighted following points from customer’s consolidated feedback:
- Consumer Demographic Profiling
- Overall Ranking of Top OTT Platform
- OTT Content Evaluation
Comprehensive report with in-depth analysis was shared in PDF format with the client
Key insights from the report assisted the client in identifying concerned and pride pointers.
Highlighted following points from customer’s consolidated feedback
