Go-To-Market Entry

Expanding into new markets is a significant step that requires thorough planning, insight, and strategic execution. At Novus Insights, our Go-To-Market (GTM) Consulting services are designed to support businesses at every stage of market entry, from initial research to successful launch. As leading market entry strategy consultants, we help clients identify high-potential markets, develop tailored strategies, and navigate the complexities of entering new regions.

Our client-centric approach focuses on understanding each client’s unique goals and aligning our services to achieve them. With extensive expertise across markets like India, Southeast Asia, Europe, and the U.S., we provide the insights and guidance needed to ensure a smooth, successful entry.

Why Choose Market Entry Services from Novus Insights?

Entering a new market requires more than just a plan—it requires a deep understanding of market dynamics, local regulations, and cultural nuances. At Novus Insights, we go beyond traditional market entry services by offering a comprehensive approach that leverages our on-the-ground expertise and industry connections. Our dedicated team collaborates closely with clients, tailoring each step of the process to align with their business objectives.

Our Core Values in Market Entry Consulting:

Customized Strategies

Each market entry plan is designed around the client’s specific needs, industry, and expansion goals.

Proven Expertise

Our cross-functional team combines expertise in market research, regulatory compliance, strategy development, and more.

Client-Centric Approach

We work in close partnership with clients, ensuring that our strategies align with their vision for growth and expansion.

Key Market Entry Services

Novus expertise to conduct a multi-country market analysis specific to your products and industry, & then provide a strategic roadmap suitable to your objectives and goals.

High-level evaluation of multiple markets
Current and future opportunity
Optimal market for future analysis and market entry
Market experience visit

Multi-Country Market Analysis

Our footprint across the global countries is a key reason why we are the go-to partner for custom market research projects for global companies.

Determining the true addressable market size and potential
Competitive intelligence
Customer feedback on need gaps
Sales & distribution channels
Growth drivers, barriers, & technology trends
Go or No-Go decision
Market validation visit

In-Depth Market Assessment

We provide hand-holding services to take off your business in the key markets

Distribution sales partner search
Strategic collaborations
Mergers acquisition research
Own manufacturing setup research

Go-To-Market Services

Market entry Strategy and Business Plan Preparation

Many options are open to an organization when it decides to enter a new market. These solutions differ in price, level of control, return on investment, and associated risks.

Choosing optimal market entry model investment vehicle
Go-to market strategy and business plan preparation

Market entry Strategy and Business Plan Preparation

Performance Improvement Study or Market Restructuring Research

Novus Insights aids foreign subsidiaries in overcoming initial strategic challenges abroad through diagnostic services core issues and providing actionable insights for informed decision-making.

Financials and inventory analysis
HR policies and processes
Market, product, customer analysis
Sales marketing intelligence review
Operations supply chain assessment

Performance Improvement Study or Market Restructuring Research

Other Services

Product Feasibility Studies

Demographic Analysis
Competitive Analysis
Pricing analysis
Market testing
In-depth Stakeholders’ interviews

Localization and Innovation Study

Understanding product need gaps
Determining how to adapt to local market needs
Initiating ideation and developing prototype
Conducting market testing
Continuing improvement and testing
Implementing and scaling solutions through
Localization

Our Expertise in Education Market Entry Strategy

Expanding into the Indian education sector requires a deep understanding of its complexities. At Novus Insights, we offer a 360-degree Go-To-Market (GTM) framework to help educational institutions succeed.

Key Services Include:

Market Landscape Analysis

Assess market dynamics, regulatory requirements, and growth opportunities.

Competition Benchmarking

Profile competitors to identify gaps and refine strategies.

Communication Strategy

Craft campaigns tailored to engage parents and students.

Strategic Matchmaking

Facilitate partnerships with academic institutions, investors, and service providers.

Regulatory Compliance

Guide institutions through licensing and legal requirements.

Case Study

European School Expands into India

A leading European private school approached Novus Insights to expand into India while retaining its distinct educational methodologies.

Challenges:

Understand the Indian education landscape.
Identify key stakeholders and develop a GTM strategy.

Our Solution:

Conducted a comprehensive industry analysis to evaluate growth trends and competition.
Profiled top schools to refine positioning and identify strategic partners.
Delivered a market entry strategy covering regulatory compliance, investor identification, and location scouting.

Results:

The client successfully crafted a tailored GTM strategy, identified key investors, and gained a detailed understanding of licensing requirements, positioning them for long-term success in India.

Our Value Proposition

Our value proposition lies in our deep market knowledge, customized approach, and commitment to delivering actionable insights. We are more than a market entry consultant; we are a strategic partner dedicated to helping clients succeed in new markets.

What Sets Novus Insights Apart:

Lean and customized approach - meticulously adapting our services to unique needs and objectives of expansion
Cross-functional team with diverse expertise in market research, strategy development, regulatory compliance, and other critical areas
Proprietary databases of companies, agents, and distributors across key sectors throughout the region
Strategic relationships with senior management in industry, government bodies, and industry associations
100% data collection through in-person industry interactions

Reasons to Choose Novus Insights for Market Entry Strategy Consulting

Expand into global markets with the help of our international business expertise, on ground support, and infrastructure.

Novus Insights is a trusted guide to the thriving economies of global markets. Fueled by cutting-edge research and a client-centric approach, We facilitate businesses of varying scales to effectively penetrate new markets and attain their objectives for international expansion. Our market entry services follow a structured, yet adaptable approach, tailored to unique business needs. We embark on a meticulous exploration to identify high-potential markets brimming with growth opportunities. Then, we delve deeper with a comprehensive evaluation of addressable markets, pinpointing the ideal location to launch and expand your business. Armed with these insights, we collaborate with businesses to craft a winning entry and expansion strategy, ensuring a smooth and successful journey towards market dominance.

Why Novus Insights for Go To Market Strategy?

Experience in supporting businesses of all sizes enter new markets successfully

Avoid costly mistakes and make informed decisions through our market entry process

We save your valuable time and resources and focus on core business activities

We identify the best markets to enter, develop a winning strategy, and launch your business successfully

Our strong understanding of the global markets, through our on the-ground presence

Through a combination of proprietary data analysis and ongoing client consultations, we provide you with continuing market insights

Ready to Launch Your Market Entry?

If your business is ready to explore new markets, Novus Insights is here to guide you. Our Go-To-Market consulting services offer comprehensive support at every stage, from market assessment to post-entry optimization. As one of the leading market entry strategy consultants, we ensure that each client receives a tailored, data-driven strategy that aligns with their objectives.

REACH OUT AT

CONTACTUS@NOVUSINSIGHTS.COM