USER EXPERIENCE & INTERFACE ENHANCEMENT STUDY FOR AN INDIAN E-COMMERCE PLATFORM

Client is India's largest managed marketplace, providing the best online range of products to its customers, starting with a great selection, a low price, fast delivery, and ending with the best customer service.
The client is making history by empowering small and regional merchants, especially those from Tier 2 and Tier 3 cities, and transforming them into a national enterprise.

THE PROBLEM STATEMENT :

With regular user concerns about app usability and interface issues, the client desired a more engaging and smooth user experience so that consumers would feel at ease when using the app.
The foremost intent of the study was:
- To understand user behavior and journey in relation to features, formatting, and likability of the application interface.
- Understanding how to display its products and content in order to deliver a personalized experience and intuitive user interface.

OUR RESEARCH APPROACH :

Novus Insights began by conducting a thorough investigation of the application to determine its features, general design, and navigation.
Based on our results, Novus recommended a hybrid approach of quantitative and qualitative research to achieve the proposed objective.
Our Research experts conducted primary qualitative interviews with CXO level executives and stakeholders from tech support companies relating to application designing to understand.
- Users’goal-focused design interface.
- Boarding process –Simple, fast, and easy to navigate.
- Data visualization into different segments of the application.
- Use of Minimal and pleasant colors.
- Use of Simple terms instead of using jargon.
- Frequency of notification of achievements and rewards.
Quantitative primary interviews were aimed at the end-users of the application to gain a better understanding of the following:
- Ease of understanding the interface.
- Likability of the interface.
- In-depth feature analysis and improvement areas.
- Font size, formatting color, icons, etc.
- Interface recall and refreshing time.
- How often does the application hangs.
- Notification updates and delays if any.

The client was able to discover some evident usability difficulties and pain spots with the application.

Our experts introduced many positive modifications to the app UI resulting in a better user experience.

KEY TAKEAWAYS OF THE RESEARCH

Based on the information gathered, the client added new features to the application and deleted those that were no longer needed.

The client was able to understand the end user’swants and desires more clearly.

Geographic Coverage :

Delhi , Mumbai , Hyderabad & Kolkata

USER EXPERIENCE & INTERFACE ENHANCEMENT STUDY FOR AN INDIAN E-COMMERCE PLATFORM

THE PROBLEM STATEMENT :

OUR RESEARCH APPROACH :

KEY TAKEAWAYS OF THE RESEARCH

Geographic Coverage :

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