Client is a renowned airline company that wanted to conduct a study in order to identify the key challenges faced by the passengers in the airline industry.
The main objective was to sustain in the long run, to develop effective strategies and action plans that can support in overcoming the critical issues and attract more passengers.
Domain experts conducted primary research with airplane passengers and frequent air travelers for identifying the key factors that have introduced the challenges and gained their complete perspective on following points:
Present travel experience with various airline companies Experience any issues in terms of:
Understood the areas where customers are developing negative perception towards airline services because of rising challenges Passengers expectation on following factors:
Performed secondary research from paid and non-paid sources and mapped out the following information:
Geographic Coverage: EU-5 (France, Germany, Italy, Spain & UK), North America (US & Canada) & APAC (India, China, Japan, Singapore & Australia)
Comprehensive report with in-depth analysis was shared with the client. Key insights from the report assisted the client in identifying the concerned and pride pointers.
Consumer Demographic Profiling
Identified the major challenging factors
Ranking of each factors