SUSTAINABLE MOBILITY BENCHMARKING RESEARCH PROFESSIONAL SERVICE INDUSTRY

Client is a premier consultancy firm in Europe, dedicated to driving business growth and solving complex challenges. With deep automobile industry expertise and a strategic, solution-oriented approach, the firm assist companies navigate market complexities, optimize operations and unlock new opportunities.

By delivering tailored strategies and innovative solutions, the client empowers businesses to achieve sustainable success in an everevolving landscape.

Problem Statement:

Our client aimed to provide actionable insights to one of its clients in the automobile industry by analyzing market dynamics and sustainability practices in the European tire manufacturing sector.
Given the increasing focus on sustainable solutions, the client sought to benchmark competitors' practices, particularly in the use of natural rubber for tire production, realign its existing strategy, reduce reliance on fossil fuels, improve resource efficiency, and maximize its revenuesin a more systematic way.
Their main objective was:

To map the key playersin the market involved in manufacturing sustainable tires
To understand the market dynamics and assess sustainable practices of competitors
To evaluate the unique selling propositions of the competitors' products

Our Research Approach:

Novus Insights experts conducted extensive primary and secondary research to understand the sustainable strategies used by different companies in the automotive industry.
Our experts employed a competitive benchmarking strategy and began conducting in-depth interviews with CXO’s ; Head of sustainability, and Head of operations in their companies to gather observable data on the following parameters:

Demographics and Business Information:

Respondents Profile – Designation, Experience in current organization, Roles and responsibilities, Overall Experience
Business information – Name, Website, Inception year, Revenue, Employee size, Company Structure, and others

Market Dynamics:

Key players
Tire Segmentation by type
Global and Regional Trends
Regulatory Norms
Need Gaps
Consumer preferences

Sustainability Practices:

Circular Economy (Retreading and recycling used tires)
Renewable Resources (dandelion rubber and guayule)
Recycled Material Used (Recycled rubber and plastics)
Low Rolling Resistance Tires
Cost of purchase for sourced material
What all safety standards tires meet
Noise level of tire
Braking Distances (Wet Surfaces/ Dry Surfaces)

Key Takeaways of the Research:

Novus Insights experts assisted the client through sustainability benchmarking analysis to understand its competitors’ strategies and prioritize aspects that are essential to obtain benefits, while restructuring its own products
Our analysis supported the client in understanding market dynamics, technological advancements and innovations undertaken by the competitors, and their preference of manufacturing natural tires over synthetic tires.
This enabled the client to outperform its competitors by gaining valuable insights into ongoing sustainable practices, leading to improved profitability and a more stable customer base

Geographic Coverage:

Europe

SUSTAINABLE MOBILITY BENCHMARKING RESEARCH PROFESSIONAL SERVICE INDUSTRY

Problem Statement:

Our Research Approach:

Key Takeaways of the Research:

Geographic Coverage:

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