STRATEGIC PARTNER IDENTIFICATION RESEARCH

Our client is one of the leading international independent schools for boys and girls, founded in the early 1900s.
Catering to students aged 2-18 years, the school is renowned for its co-educational boarding, outstanding academic performance and exceptional sports results.

Problem Statement :

The client wanted to enter the Indian market with a specific focus on the western and southern regions.
Our key focus areas of the research were:
- To understand the Indian education landscape, competitive environment and regulatory feasibility.
- To identify and evaluate potential business partners in India who aligned with their mission and values.

Our Research Approach :

To address the client’s strategic objectives, Novus Insights adopted a comprehensive and multi-pronged approach, focusing on both market research and partner search.
Stage I: Market Research and Competitive Benchmarking:
- Market Landscape Analysis: Novus conducted a comprehensive study of the Indian education sector, focusing on the western and southern regions to uncover key trends, market dynamics, and emerging opportunities.
- Competition Benchmarking: Our experts explored the strategies of leading schools across India, evaluating their business models, value propositions, unique selling points (USPs), and areas of differentiation.
- Regulatory Feasibility; We assessed the regulatory landscape, identifying the necessary licenses, permits, and compliance requirements for establishing educational institutions in India.
Stage II: Structured Partner Search:
- Initial Screening: Leveraging our expertise, Novus conducted extensive research to develop a robust long list of 50-60 potential partners, ensuring alignment with the client’s strategic goals.
- Criteria Development: We collaborated with the client to define key selection parameters, such as experience in education, operational expertise, cultural alignment and business vision.
- Shortlisting: We shortlisted 15-20 candidates based on these criteria and provided detailed profiles for client review.
- Deep Dive Analysis: Finally, Novus assessed the shortlisted partners based on their level of interest, seriousness, relevant experience, understanding of the client’s proposition and other critical factors.
Stage III: Engagement Support:
- Developed a compelling pitch deck tailored to the Indian market and the client’s value proposition.
- Presented the proposition to shortlisted candidates, facilitating discussions and ensuring alignment on objectives.

KEY TAKEAWAYS OF RESEARCH:

Delivered a detailed analysis of the Indian education market, including growth opportunities, competitive dynamics and regulatory considerations, providing the client with a solid foundation for decision-making.
Provided insights into how leading schools in India are addressing market challenges, enabling the client to position themselves strategically.
Identified a refined list of five highly relevant potential partners, each vetted for alignment with the client’ criteria.
Supported the client in advancing discussions to the stage of signing a Letter of Intent (LOI) with a preferred partner.
Equipped the client with a comprehensive market entry roadmap, ensuring clarity on competition, partnership models, compliance requirements for successful entry into the Indian market.

STRATEGIC PARTNER IDENTIFICATION RESEARCH

Problem Statement :

Our Research Approach :

KEY TAKEAWAYS OF RESEARCH:

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