OPTIMIZING CHANNEL RESEARCH

Client is a prominent manufacturer of agricultural machinery and equipment in Malaysia such as harvesters, planters, seeders, plows, harrows, seed drills, oil extractors and others.

Problem Statement:

With the rising demand for Screw Presses for palm oil extraction, the client was facing challenges in planning for future site closures and distribution delays, as well as determining the need for new raw material supply sources.
The client was having difficulty understanding the immediate implications throughout the value chain and reacting effectively to changes in demand.
The study aimed to evaluate clients’ operational models for understanding the challenges in the value chain as well as map strategies adopted by key competitors and industry leaders to ensure the fast availability of the products on the market.

Our Research Approach:

Novus Insights experts designed a tailored approach using primary and secondary research to understand supply chain challenges to enhance visibility into supply chain processes
Our experts began conducting in-depth interviews with agricultural machinery and equipment experts, including manufacturers, suppliers and distributors, in order to map competitors’ supply chain processes and identify cost-effective methods to gather actionable insights.

Manufacturing processes
Finances – credit policies, discounting structure, etc
Raw material vendors
Latest technologies
New collaborations – suppliers, vendors,producers, distributors, etc.
Total suppliers/distributors
Past successes & failures in the supply chain
After-sales service process
Logistics and transportation

Our experts helped the client improve its communication throughout the supply chain. Novus Insights engagement also supported strategic planning for the supply chain to improve the manufacturer's relationships with vendors and suppliers.

Key Takeaways of Research :

Our engagement helped the client analyse the potential demand for products in advance and integrate supply and demand planning.
This helped the client reduce the risk on its operations through measures such as supplier quality assurance, alternative supplier development, assessing competitors’ supply chain activities, and timely sourcing from alternative regions.
By leveraging Novus Insights engagement, the client successfully streamlined its supply chain by tackling complexities, mitigating potential obstacles, improving communication, and increasing visibility.

OPTIMIZING CHANNEL RESEARCH

Problem Statement:

Our Research Approach:

Key Takeaways of Research :

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