NEED GAP ANALYSIS FOR YOGURT CATEGORY

Client is an Indian dairy brand that specializes in producing yogurt fortified with beneficial probiotics. The company's core mission is to promote digestive health and overall well-being through the consumption of its probiotic-rich yogurt products.
The brand's commitment to research and development has led to the creation of innovative yogurt products that support digestive balance and immune function.

PROBLEM STATEMENT :

With different variants of yogurts in the market, client sought to carry out a need gap analysis study for its yogurts to learn more about consumers’unmet needs, usage patterns, behaviors, and preferences in India.
The study focused on the need analysis of the customer:
- To understand the consumer behavior in the yogurt category
- To identify the specific preferences and expectations of consumers regarding yogurt products.
- To analyze competitors in the yogurt industry and evaluate their offerings
- To determine the gaps between existing yogurt products and consumer expectations.

OUR RESEARCH APPROACH :

Novus Insights experts designed a 360° approach that involved primary research among yogurt consumers across targeted region. These interviews were conducted to gain valuable insights into their perceptions, preferences, and unmet needs regarding yogurt products.
Novus Insights executed online distribution of a well-structured questionnaire to consumers who had consumed yogurt in last one week.
Our experts captured the following information during the study:
- Understanding Consumer Preferences: Flavor preferences, texture, packaging, and nutritional aspects that consumers consider when purchasing yogurt.
- Competitor Analysis: In-depth feedbacks were taken from the yogurt consumers regarding competitors' offerings to identify gaps in the market.
- Identifying Unmet Needs: By engaging with consumers, we identified specific unmet needs, evolving taste preferences, emerging health-conscious options, and inclination towards sustainable packaging.

The key outputs of our study provided the client with actionable insights that facilitated strategic decision-making and product development.

Our study provided detailed insights into various aspects of the client's yogurt products, including flavor profiles, nutritional content, packaging, and pricing.

KEY TAKEAWAYS OF THE RESEARCH

These insights highlighted areas where consumer expectations were not being met by existing products in the market, enabling the client to focus on targeted innovations.

Competitors benchmarking exercise allowed the client to understand their position in the market and identify areas where they could outperform competitors.

Geographic Coverage :

India (Delhi NCR , Hyderabad , Bangalore & Mumbai)

NEED GAP ANALYSIS FOR YOGURT CATEGORY

PROBLEM STATEMENT :

OUR RESEARCH APPROACH :

KEY TAKEAWAYS OF THE RESEARCH

Geographic Coverage :

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