MINI-TRUCK USAGE FEEDBACK STUDY

The client is a Japanese automobile manufacturer with subsidiaries all over the world and the capability of manufacturing high-quality passenger cars and commercial vehicles.

The Problem Statement :

The client has launched a new mini-tuck in its commercial vehicle segment. The client wanted to understand the overall vehicle usage feedback from the buyers as well as the owners of competition vehicle.
Our focus areas of information were:
- To understand overall Small commercial vehicle market situation from future prospects.
- To understand product usage pattern & loading conditions.
- To capture overall product feedback in terms of features, quality, etc.
- To understand preferred fuel type for consumers, post BS-VI scenario.

Our Research Approach :

Our research experts designed a tailored approach using a mix of qualitative and quantitative research among the owners of client mini truck as well as with the rejectors of competition trucks.
Novus professionals began conducting in-depth interviews and conversations with individual owners cum drivers of commercial trucks using them for business purposes, as well as fleet owners having more than five small commercial vehicles in their fleet to gather data on the following parameters:
Identifying the current need gaps:
- Design/ Aesthetics
- Reasons for purchasing the owned
- Comfort (Driving and Seating)
- Key essential features and WOW features
- Performance related aspects
- Marketing cues
- Fuel type preference (following BS-VI norms)
Identifying product usage pattern:
- Psychographics difference in terms of requirements
- Key factors related to the vehicle – maintenance/ services/ load carrying capacity
- Top lifestyle indulging activities across customers
Our experts provided the client different kind of customers in each city from the usage pattern of vehicle (For example – Fruit & vegetables, food items, construction goods, FMCG items, courier service, dairy product etc.)

Key Takeaways of the Research:

The client was able to generate a range of insights from the study which assisted the client in understanding:
- Usage pattern
- Influential & growth factors
- BS-VI scenario
- Fuel preference
- Competitive analysis (ranking based on their products and categories with other relevant factors)
Our engagement helped the client create and capture the end customer value and develop a comprehensive strategy for future growth.

Geographic Coverage :

Pune , Surat , Lucknow & Coimbatore

MINI-TRUCK USAGE FEEDBACK STUDY

The Problem Statement :

Our Research Approach :

Key Takeaways of the Research:

Geographic Coverage :

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