MARKET SIZING & IN-DEPTH ANALYSIS OF PROTECTIVE FILM

The client is a Thailand-based company that specialises in the development and manufacturing of an extensive range of chemical products, including protective films, adhesive tapes, coatings and sealants, resins and compounds, and specialty chemicals.

The Challenges :

Our client is a key player in the protective film industry in Southeast Asia that has faced notable challenges in recent months due to stagnant sales performance in Singapore. In order to sustain their competitive position, our client endeavors to comprehensively understand the overall market scenario and identify potential opportunities to improve their market share relative to their competitors.
To address this issue, our team of experts conducted comprehensive market sizing and in-depth dynamic analysis in Singapore, focusing on the following key objectives:
- Understand the overall market trends in terms of size and share within the protective film industry.
- Evaluate the performance of major players operating in the protective film industry
- Examine the market dynamics using industry analysis parameters, delving into factors that influence demand, competitive strategies, and other pertinent aspects
- Formulate effective corrective measures that will enable our client to regain their market share and enhance their sales performance in Singapore.

The Solutions :

Our team of experts initiated the engagement by conducting comprehensive desk research and in-depth interviews with various stakeholders, including the client's sales team, competitors, distributors, retailers, and industry experts. Our research aimed to uncover the following details:
- Market Size & Trends:Captured the current market size and share, as well as historical size, variations at the regional level, emerging trends and others.
- Performance Evaluation of Major Players:Our team primarily identified industry major players, their respective market shares, client sales and growth rates compared to other major players, and strategies employed by successful players.
- Industry Analysis:: Evaluated growth drivers, restraints, issues and challenges, value chain structure, SWOT analysis, PESTEL analysis, scrutinised both endogenous and exogenous factors impacting the market and shifts in competitor strategies
- Effective Corrective Measures:Identified key recommendations, untapped market segments or geographic areas, ways to improve clients’ value proposition and marketing or promotional initiatives.

Key Takeaways of the Research :

Through our engagement, we provided our client with valuable insights, strategic recommendations, and actionable measures to support their efforts in achieving market growth, enhancing their competitive position, and overcoming challenges
The client was able to identify the factors resulting stagnant sales performance in Singapore, enabling them to operate more efficiently and minimize risks across the market

Target Markets:

Singapore

MARKET SIZING & IN-DEPTH ANALYSIS OF PROTECTIVE FILM

The Challenges :

The Solutions :

Key Takeaways of the Research :

Target Markets:

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