MARKET SEGMENTATION FOR A FOR A RENOWNED POWER TRANSMISSION EQUIPMENT MANUFACTURER

Client is one of the largest power transmission equipment manufacturers with headquarters in the USA

This manufacturer is known for quality products and customized solutions like custom gears and drives adapted to the needs of different industries

The Problem Statement:

The customer was having trouble establishing a distinctive brand positioning and connecting with various target audiences across the African market. In order to meet the needs of its customers and communicate with them in a quick and seamless way, the client sought to develop an effective segmentation strategy
The foremost intent of the study was:
- To comprehend customer needs and requirements
- To identify and group customers into segments based on needs
- To identify an effective communication strategy to reach out to end consumers
- To align its offering based on different consumer cohorts

An in-depth understanding of the client’s challenges revealed the need for enhanced transparency on the consumer population and the decision-making processes to equip stakeholders with the insights required for decision-making.

Our team of experts carried out blended research comprising of interviews and discussions with leading stakeholders in the power transmission equipment industry.

Needs Based Segmentation: The Approach

With years of expertise our market segmentation solutions helped leading veterinary dermatology products manufacturers to effectively classify customers into appropriate segments based on each disease.

Our approach focused on identifying veterinary’ needs across different diseases. Identifying and categorizing end consumers into needs-based segments empowered the client with a detailed understanding of what product portfolio opportunities exist in the market.

Key Takeaways of the Research :

With the help of a robust market segmentation engagement, the client gained actionable insights into the different segments of the veterinary dermatologist market.
- The client was able to identify and target customers with common characteristics and devise an effective strategy to reach the target segments
- Client was able to align its portfolio with consumer groups to meet consumers’ needs and demands.
- Tailor products, pricing, and services to meet the needs of each segment

Geographic Coverage:

Africa (South Africa, Egypt, Nigeria, Morocco, and Kenya)

MARKET SEGMENTATION FOR A FOR A RENOWNED POWER TRANSMISSION EQUIPMENT MANUFACTURER

The Problem Statement:

Needs Based Segmentation: The Approach

Key Takeaways of the Research :

Geographic Coverage:

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