MARKET INTELLIGENCE RESEARCH

Our client is a prestigious European private school known for delivering high-quality education with a strong emphasis on holistic development, innovation, and an international curriculum.
Renowned for its rigorous curriculum, dedicated faculty, and strong sense of community, the school offers a unique and transformative educational experience that prepares students for success in college and beyond.

Problem Statement :

With the history of academic excellence in Europe, client’s ambition is to expand its footprint in the Indian market. Our client wanted to conduct comprehensive market research to offer a blend of European educational methodologies while tailoring their approach to fit in Indian Market.
The main objective of the study was to craft a tailored go-to-market strategy that leverages their strengths while identifying key investors.
Our focus areas of the research were:
- To comprehend the market landscape of an education industry in India in terms of dynamics and trends.
- To gain a detailed understanding of the potential stakeholders and their partnership models.
- To determine the potential barriers to entry such as political and legal uncertainties, humanities, social sciences, cultural adaptation and others.
- To evaluate the opportunities that promotes new ideas about curriculum, pedagogy, and governance to Indian higher education.

OUR SOLUTION :

Novus Insights researchers followed a detailed approach toward the client’s market expansion objective. Multiple data sets from both primary and secondary market research were collected and analyzed to help the client gain clarity on the risks and opportunities associated with new market entry.
Primarily our experts conducted an education industry analysis in order to comprehend the market dynamics with a focus on evaluating historical and projected growth trends, barriers to growth, incumbents, market segments {by End-user (Pre-K, K-12, and higher education);and By Content (video-based content, audio-based content, and text content), and others}, economic factors, and key investors in those markets.
Our experts profiled the leading school in order to better understand their service offerings, business models, key regulators, value proposition, USPs, and investments.
By conducting a detailed market assessment, we helped the client to assess the markets’ potential for their service offerings. An in- depth market analysis that placed a primary emphasis on analyzing the competitive landscape, and business conditions for foreign school’s entering in India.

KEY TAKEAWAYS OF RESEARCH:

Our experts provided strategic guidance on the optimal market entry approach, including target market selection, value proposition development, and brand positioning.
The insights obtained from Novus Insights’ engagement assisted the client in thoroughly analyzing the Indian education industry and key investors and regulators.
Our experts developed a targeted investor identification strategy based on the school's needs and the Indian market context.
Along with competitive insights, the client was able to understand how the top school in the market tackled the rising industry challenges.
The client was able to gain detailed understanding of the necessary licenses and permits required to enter India market.

Geographic Coverage :

Pan India

MARKET INTELLIGENCE RESEARCH

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OUR SOLUTION :

KEY TAKEAWAYS OF RESEARCH:

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