MARKET ENTRY STUDY FOR SALT & SODIUM BICARBONATE

Client, a pioneering multinational chemical development organization, commands a prominent position in international marketplaces. As the largest producer and supplier of sodium silicates and sodium carbonate in Europe, it holds a leading edge in the industry.

With a diverse product portfolio, Client serves essential industries such as construction, automotive, agricultural, chemical, food, and pharmaceutical sectors.

The Challenges :

The client required assistance in evaluating the Salt and Sodium Bicarbonate Market in APAC & North American region to quantify the growth opportunity and identify an actionable go-tomarket strategy
Therefore, before investing huge capital the client wanted to explore the following objectives:
- To comprehend end-user industry segmentation
- To understand market dynamics
- To comprehend the market size of salt and sodium bicarbonate applications
- To detail out demand & supply side mapping
- To identify emerging trends, need gaps, and driving forces influencing the market

The Solutions :

Novus research professionals conducted in-depth interviews and conversations with several market expertise, manufacturers, distributors/ retailers, and other B2B customers in salt market to gather quantitative and observable data on the following pillars:
- Market Assessment, Market Scanning & Monitoring
  - Market size, Value, Volume, CAGR
  - Market Trends , drivers and challenges
- Marketing strategies & joint ventures
- Marketing Initiatives/ Collatera
- Detailed regulatory landscape assessment
Demand Mapping – Forecasting demand, consumption pattern, top suppliers, top locations, price structure, usage grade, current suppliers.
Supply Mapping – Total revenue and volume of sales, variants and its application, production location, competitive landscape
Researchers performed radical exploration using a blended research framework from paid and non-paid sources to map out material for the desired purpose by accessing press releases, white papers, corporate annual reports, and other sources

Key Takeaways of the Research :

Over a span of 5 years, the client successfully established a firm presence in new markets, obtaining necessary regulatory approvals, and devising a comprehensive plan to address potential hurdles and risks..
Considerable and vital insights from the report facilitated the following:
- Focusing on service offerings in key markets in Asia and North America, targeting specific countries.
- Identifying potential market opportunities and formulating an effective go-to-market strategy.
- Recommending suitable business partners to support their operations.

Target Markets:

Singapore

MARKET ENTRY STUDY FOR SALT & SODIUM BICARBONATE

The Challenges :

The Solutions :

Key Takeaways of the Research :

Target Markets:

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