MARKET ENTRY IN THE COUPLINGS INDUSTRY ACROSS LEADING AFRICAN COUNTRIES

Client is one of the leading industrial equipment manufacturer with headquarters in the USA.
This manufacturer is known for quality products and customized solutions like machinery couplings and fittings adapted to the needs of different industries.

The Problem Statement:

With increased rivalry in the industrial equipment manufacturing companies, the client wanted to evaluate the possibility of entering the couplings market across the leading African countries.
The main intent of the study was:

To have a better understanding of the competition and their present business methods
Expand and improve product quality by forming collaborations with domestic and local firms through mergers and acquisitions
Develop new marketing channels and tailor communication content to resonate with the African market clients
In addition, the client wanted to understand the potential barriers, new opportunities, risks, regulatory norms, current, and future trends

Our Go-To-Market Framework: Three Phased Approach

Novus’s market entry strategies followed a detailed approach toward the client’s market expansion. The approach employed by our research experts consisted of:

A three-phased approach that included a thorough assessment of the: market landscape, competitors’ market share, and the regulatory environment.

The following research parameters were undertaken for the study:

Our research experts conducted the study with a consulting approach in order to better understand the following parameters:

Market Estimation:

Total size (or potential size) of coupling industry
Major competitors in a market by category
Composition and profile of a target customer
Products/Services available

Market Dynamics:

Market Drivers & Barriers
Potential Opportunity
Regulatory Trends & Constraints

Competitive Intelligence:

Identified and profiled key market players
Comparison based on: Product offerings, Business Strategies
Identified the major growth strategies adopted by players
Analysed their supply chain, products, and services
Key product innovations and investments in the market

Business Partner Identification:

Identified Right Business Partners to support client in investment and marketing activities
Industry players gaining popularity in target market
Business model finalization
Stakeholder Management
Revenue Mode
Legal Framework Setup

Market Entry Modes Evaluation:

Analyzed the Need Gap
Best opportunity for market entry
Marketing Plan Setup

Key Takeaways of Research :

The client was able to establish a firm presence in the new market with necessary regulatory approvals and a plan that accounted for all potential hurdles and risks.
With the appropriate business partners, and sufficient support for business operations, the client was able to successfully establish an identity in the Afrcian Couplings market.
In-depth analysis and insights of the following were shared:

Present & Future Market Outlook
Regional Market Analysis
Segment-wise Analysis

Novus Insights Information Deck

Our domain experts performed radical exploration using a blended research framework from paid and non-paid sources by accessing press releases reports, white papers, company annual reports, and others to map out the following information:

Key players in the industry and markets were identified
Industry’s value chain and market size were determined
Percentage shares splits, and breakdowns were determined

Geographic Coverage:

Africa (South Africa, Egypt, Nigeria, Morocco, and Kenya)