IDENTIFYING NEW MARKETS AND OPPORTUNITIES FOR GERMANY BASED REAL ESTATE COMPANY

Client is the specialist for office properties in Central European capitals. The company covers the entire value chain in the commercial real estate sector: letting, management and project development with a high level of in-house construction expertise

The Problem Statement :

  • The client required assistance evaluating the commercial real estate market across North America to quantify the growth opportunity for its high-level in-house construction expertise and to identify an actionable go-to-market strategy.
  • Therefore, before investing huge capital in the real estate sector, the client wanted to explore the following objectives:
    • To comprehend the commercial real estate market’s scope and size across North America
    • To deep dive into the current and future trends in the commercial real estate sector
    • To understand risks and potential market opportunities
    • To identify the right business partners/collaborators to support their operations
    • To analyze the impact of COVID-19 pandemic on the commercial real estate sector

Our Go-To-Market Entry Approach :

  • Novus developed a comprehensive market entry feasibility and attractiveness study across North America which assisted them in formalizing their market expansion strategy and developing the best roadmap throughout this stage.
  • Novus research professionals conducted in-depth interviews and conversations with commercial and overall real estate sector experts, key opinion leaders, certified realtors & agents, & local and national real estate authorities to gather quantitative and observable data on the following pillars:
    • Marketing strategies & joint ventures
    • Marketing Initiatives/ Collateral
    • Detailed regulatory landscape assessment
    • Market Assessment, Market Scanning & Monitoring
      • Market size, Value, Volume, CAGR & Pricing Strategies
      • Market Trends , drivers and challenges
  • Researchers performed radical exploration using a blended research framework from paid and non-paid sources to map out material for the desired purpose by accessing press releases, white papers, corporate annual reports, and other sources.

Key Takeaways of the Research :

  • Over a span of 5 years, the client was successfully able to establish a firm presence in the new markets with the necessary regulatory approvals and a plan to expand the business that accounted for all potential hurdles and risks
  • The Overview of the Impact of COVID-19 on the Commercial Real Estate Market, as well as vital and important study insights, aided and encouraged the client to:
    • Focus more on project developments and management across North America.
    • Identify potential market opportunities and devised an effective go-to-market strategy
    • Suggest the right business partners to support their operations.

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