EXPLORING THE OPPORTUNITIES FOR EXPANSION IN THE APAC REGION

The client is a European medical device company and a leader in the treatment of cardiovascular diseases. Over the years, the company has manufactured and marketed range of medical technologies for cardiac surgery and for the treatment of cardiac rhythm disorders

Committed to innovation, they have a presence beyond their core European market and actively collaborate with leading institutions to advance cardiac care

The Problem Statement:

With a strong presence in European market for its pacemakers, the client wanted to expand its reach in the APAC region. With this objective, they wanted to develop a comprehensive understanding of the current market landscape and explore the potential partners for expanding their business operations within the specified region. Their main objectives were:
- To comprehend the market landscape of APAC region in terms of size, and share.
- To understand the potential barriers, new opportunities, risks, regulatory norms, current, and future trends
- To have a better understanding of the competition and their present business methods.
- To expand and improve service quality by forming collaborations with domestic and local firms

Our Go-To-Market Framework: Three Phased Approach

Novus’s market entry strategies followed a detailed approach towards the client’s market expansion. The approach employed by our research experts consisted of:
- A three-phased approach that included a thorough assessment of the: market landscape, competitors’ market share, and the regulatory environment
The following research parameters were undertaken for the study:
- Based on Research Objective:
  - Market Estimation
  - Market Dynamics
  - Competitive Intelligence
  - Business Partner Identification
  - Market Entry Modes Evaluation
- Based on Result Analysis:
  - Provide Effective Market Entry Strategic Recommendations
Our research experts conducted the study with a consulting approach in order to understand the following parameters:
- Market Estimation:
  - Total size (forecasted size) of the targeted markets
  - Major competitors in a market by category
  - Composition and profile of a target customer
  - Products/services available
- Market Dynamics:
  - Market drivers & barriers
  - Potential opportunity
  - Regulatory trends & constraints
  - Mergers and acquisitions
  - Global technological advancements
- Competitive Intelligence:
  - Identified and profiled key market players
  - Comparison based on product offerings, business offerings
  - Identified the major growth strategies adopted by players
  - Comprehensive analysis of supply chain
  - Key product innovations and investments in market
- Business Partner Identification:
  - Identified right business partners: which support the client in investment and marketing activities: financiers, suppliers & distributors and marketing agencies
  - Industry players gaining popularity in target market
  - Business model finalization & matching the expectations
  - Comprehensive analysis of supply chain
  - Stakeholder management
  - Revenue model
  - Legal framework setup
- Market Entry Modes Evaluation:
  - Unmet need
  - Best opportunity for entering the market
  - Marketing plan setup

Key Takeaways of the Research :

The client was able to establish a firm presence in the APAC region with necessary regulatory approvals and a plan that accounted for all potential hurdles and risks.
With the appropriate business partners and sufficient support for business operations, the client successfully established an identity in the APAC region for its pacemakers.
In-depth analysis and insights of the following were shared:
- Present & Future Market Outlook
- Regional Market Analysis
- Segment-wise Analysis

Novus Insights Information Deck :

Our domain experts performed radical exploration using blended research framework from paid and unpaid sources by accessing press releases reports, white papers, company annual reports, and others to map out the following information:
- Key players in the industry and markets were identified
- Industry’s value chain and market size were determined
- Percentage shares, splits, and breakdowns were determined

* EXPLORE
* ENTER
* EXPAND

Company Annual Reports

In-house research conducted

White Papers & Financial Reports

Investor presentations

Geographic Coverage:

APAC (Singapore, Indonesia, Malaysia, Thailand, India)