Client is a well-known US based global paints and coatings manufacturing firm that wanted to analyze their product’s role in the paint industry in achieving customer satisfaction in the US.
Impact of product feature
Influence of product durability
Impact of product variety
Impact of price
Objectives were to identify the following parameters:
Influence of services offered by company and its distributors
Consumers experience after applying their products at their home
Consumers intention for repeated purchase of the product
Domain experts performed CATI and CAWI with more than 500 consumers to collect feedback. Study consisted of a few questions based on respondent’s satisfaction pertaining to the product's parameters.
Primary data collected from surveys was used to measure:
Geographic Coverage: US
The data for these parameters and other demographic variables was analyzed through descriptive analysis Survey data were coded and analyzed in SPSS, and the results were presented in a report covering these subsections:
Measure the consumption experience
Respondent’s awareness about the product
Purchase experience and repurchase intention
Usage of any alternate product