Client is a well-established international food corporation with a history spanning over a century, is widely recognized for its quality products. It is known for its commitment to delivering wholesome and delicious foods, including canned fruits, vegetables, juices, pasta sauces, and a variety of other convenient and flavorful culinary offerings.
Novus Insights' experts conducted primary interviews at a central testing venue with women aged 25-45 who manage their households.
To evaluate client's different tomato ketchup recipes compared to its competitors.
To ensuring an unbiased feedback respondents were exposed to one product at a time in a blind testing format, without brand or packaging exposure.
Respondents were provided with a neutralizing agent before evaluation each products to reset their palate.
Our experts firstly captured the category consumption behavior of tomato ketchup, including purchase frequency, consumption patterns, and factors influencing ketchup purchases.
Our experts further captured feedback for both the products one by one, considering visual appearance, texture, smell, taste, and color of the ketchup.
Lastly, our experts captured the overall likeability for the comparison of the tomato ketchup to identify the winning products.