COMPETITIVE INTELLIGENCE STUDY FOR A RENOWNED POWER TRANSMISSION EQUIPMENT MANUFACTURER

Client is one of the largest power transmission equipment manufacturers with headquarters in the USA.

This manufacturer is known for quality products and customized solutions like custom gears and drives adapted to the needs of different industries.

With increasing competition in the South African power transmission market, the client wanted to conduct competitive intelligence research to determine:
- How were the important players perceived in the market?
- How does the company stack up against the competition (in terms of key qualities, clients/segments, and services/products)?
- What are significant actors' relative strengths and weaknesses?
- Market features that are important (e.g., fragmentation, level of competition, etc.)

Detailed conversations and consultations were organized among power transmission industry experts, competitors, and key opinion leaders focusing on the following areas:
- Top Company Profiling: Our experts gathered comprehensive insights into the top flavors and fragrances ingredient manufacturers in the market
- Competitive Pricing Analysis: Experts evaluated customers’ sensitivity to price changes and monitor the price gaps between our client and their competitors
- Competitive Benchmarking: Experts compared the client’s performance with respect to top key players in terms of their strengths, weakness, service differentiation, innovations, communication, and marketing strategy
Researchers performed radical exploration using a blended research framework from paid and non-paid sources by accessing press release reports, white papers, company annual reports, and others to map out information for the required objective.

Key insights assisted the client to gain an accurate view of competitors and their service offerings
Domain experts enabled the client to consolidate findings through which client was able to identify areas where they lacked in comparison to their competitors
After thoroughly analyzing the market, Novus suggested client to expand its market presence in Morocco and Kenya.
With insights received, the client was able to reshape their product offerings