COMPETITIVE INTELLIGENCE STUDY ON EPOXY RESINS

Client is a leading Indian chemical company that specializes in advanced materials and innovative solutions. With a strong presence in India, the company offers a diverse range of high-quality products, including epoxy resins, adhesives, and composites

Client is committed to delivering reliable, sustainable, and tailor-made solutions to meet the evolving needs of its customers across various sectors.

The Challenges :

Due to fierce competition in the chemical industry, specifically in the Indian market for epoxy resins, the client wanted to conduct competitive intelligence research to determine:
- How the important players were perceived in the market
- How the company stacks up against the competition (in terms of key product differentiations, clients/segments, and services).
- What the significant players' strengths and weaknesses are.
- Market features that are important (e.g., fragmentation, level of competition, etc.)

The Solutions :

Our research experts initiated the engagement by conducting an in-depth analysis of the chemical industry related to Epoxy Resins in the Indian region. Detailed conversations and consultations were organized among industry experts, key opinion leaders, distributors, and competitors, focusing on the following areas:
- Epoxy Resin Suppliers' Profiling: Our experts gathered comprehensive insights into the top epoxy resin suppliers in the market.
- Competitive Benchmarking: Our experts compared the client’s performance with the top key players in the epoxy resin industry, evaluating their strengths, weaknesses, service differentiation, innovations, communication, marketing strategy, etc
- Competitive Cost Analysis: Experts conducted an in-depth cost analysis to monitor the price gaps between our client and their competitors in the epoxy resin market.
Researchers performed radical exploration using a blended research framework from paid and non-paid sources by accessing press release reports, white papers, company annual reports, and others to map out information for the required objective.

Key insights assisted the client in gaining an accurate view of competitors and their epoxy resin product offerings.

Domain experts enabled the client to consolidate findings,
through which they identified areas where they lacked in comparison to their competitors

KEY TAKEAWAYS OF THE RESEARCH

After conducting a comprehensive analysis of the epoxy resin industry, Novus recommended that the client explore opportunities to enhance its market presence in strategically targeted regions of India.

With the valuable insights provided, the client successfully refined and optimized their epoxy resin product offerings.

Targeted Geographies :

Key Industrial Clusters -Metro + Tier I & Tier II cities

COMPETITIVE INTELLIGENCE STUDY ON EPOXY RESINS

The Challenges :

The Solutions :

KEY TAKEAWAYS OF THE RESEARCH

Targeted Geographies :

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