COMPETITIVE INTELLIGENCE STUDY FOR A RENOWNED INDUSTRIAL REAL ESTATE COMPANY ACROSS EUROPE

The client is one of the renowned industrial real estate company based out of Central Europe.

The company is the leading provider of warehouses and distribution facilities in Central Europe. Their Central Europe operations span four countries: the Czech Republic, Hungary, Poland and Slovakia.

The Problem Statement :

Aiming to flourish in the real estate marketplace, it’s crucial to stay up to date with all the developments in one’s industry and every industry aspect that can affect businesses.
As a result, the client wanted to conduct competitive intelligence research across Europe to track the competition in industrial real estate sector to compete fiercely by keeping their pipelines strong in the face of rapid innovation, changing customer needs, and patent expiration in order to determine the following:
- How were the important players perceived in the industrial real estate sector?
- How does the company stack up against the competition (with respect to competitor’s R&D strategy, specific project development strategy, business development strategy, pricing strategy, etc.)?
- What are significant actors' relative strengths and weaknesses?
- Market features that are important (e.g., industry-wise fragmentation, competition level, etc.)
- And, to create a customized weekly intelligence report with actionable business insights.

Our Approach:

Detailed conversations and consultations were organized among key players in industrial real estate sector, and real estate sector’s key opinion leaders (KOLs), legislative affairs, and government commissions focusing on the following areas:
- Top Company Profiling:: Our experts gathered comprehensive insights into the major industrial real estate industry across European countries
- Competitive Pricing Analysis:Experts evaluated end users’ sensitivity to price changes and monitor the price gaps between the client and their competitors
- Competitive Benchmarking:Experts compared the client’s performance with respect to top key players in terms of their strengths, weakness, service differentiation, innovations in industrial real estate industry, communication, marketing strategy, etc.
Researchers performed radical exploration using a blended research framework from paid and non-paid sources by accessing press releases reports, white papers, company annual reports, and others to map out information for the required objective.

Key Takeaways of the Research :

Key insights assisted the client to gain an accurate view of competitors and their service offerings
Domain experts enabled the client to consolidate findings through which the client was able to identify areas where they lacked in comparison to their competitors.
After thoroughly analyzing the market, Novus suggested the client to expand its market presence in Norway & Denmark considering all the relevant factors
With insights received, the client was able to reshape their service offerings.

COMPETITIVE INTELLIGENCE STUDY FOR A RENOWNED INDUSTRIAL REAL ESTATE COMPANY ACROSS EUROPE

The Problem Statement :

Our Approach:

Key Takeaways of the Research :

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