COMPETITIVE ANALYSIS STUDY (PROFESSIONAL SERVICE INDUSTRY)

The client is a research-based consulting firm in India specializing in providing data-driven insights, market intelligence, and strategic advisory services to help businesses make informed decisions.

Problem Statement:

The client had reached Novus Insights for one of its clients that seeks to understand the competitive landscape in the electronics industry, specifically for terminal connectors. The goal is to gain insights into the competitive landscape, understand market dynamics and identify key opportunities and challenges to develop more effective and efficient electronic solutions.
The main intent of the study was to understand:
- What are the emerging trends and innovations shaping terminal connector industry?
- How does the company stack up against the competition (in terms of strategies, market share and positioning)?
- What are significant players' relative strengths and weaknesses?
- Identify untapped markets, potential growth areas, and new applications for terminal connectors

Research Approach:

Detailed conversations and consultations were organized among manufacturing engineers, application engineers, product managers, competitors, and key opinion leaders focusing on the following areas:

Top Company Profiling:Novus Insights experts gathered comprehensive insights into the key players operating in the Indian market.
Competitive Benchmarking:Experts compared the client’s performance with respect to the key players in terms of their strengths, weaknesses, innovations, etc
Pricing Analysis:Experts evaluated customers’ sensitivity to price changes and monitored the price gaps between our client and their competitors

Researchers performed radical exploration using a blended research framework from paid and non-paid sources by accessing press release reports, white papers, company annual reports, and others to map out information for the required objective.

Key Takeaways of Research :

Key insights assisted the client to gain an accurate view of competitors and their product offerings.
Domain experts enabled the client to consolidate findings through which the client was able to identify areas where they lacked in comparison to their competitors
The client was also presented with specific data on the unique selling propositions and innovations adopted by key competitors in the Indian market.
With insights received, the client was able to reshape their product offerings

Geographic Coverage:

Pan India

COMPETITIVE ANALYSIS STUDY (PROFESSIONAL SERVICE INDUSTRY)

Problem Statement:

Research Approach:

Key Takeaways of Research :

Geographic Coverage:

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