COMPETITIVE ANALYSIS STUDY

The client is an Indian company that specializes in designing, manufacturing, and distribution of electrical and electronic connectivity solution. The company served various industries, providing reliable and efficient solutions for electrical connections in diverse applications

The Problem Statement :

With intensifying competition in electronics industry, the client wanted to understand their competitive environment, opportunities, and challenges in order to develop effective and efficient business practices for their terminal connectors. The main intent of the study was to understand:

How are the important players perceived in the market?
How does the company stack up against the competition (in terms of key qualities, clients/segments, and services/products)?
What are significant players' relative strengths and weaknesses?
Market features that are important (e.g., fragmentation, level of competition, etc.)

Our Research Approach

Detailed conversations and consultations were organized among manufacturing engineers, Application engineers, product managers, competitors, and key opinion leaders focusing on the following areas:

Top Company Profiling:Novus Insights experts gathered comprehensive insights into the key players operating in the Indian market.
Competitive Benchmarking:Experts compared the client’s performance with respect to the key players in terms of their strengths, weaknesses, innovations, etc
Pricing Analysis:Experts evaluated customers’ sensitivity to price changes and monitored the price gaps between our client and their competitors.

Researchers performed radical exploration using a blended research framework from paid and non-paid sources by accessing press release reports, white papers, company annual reports, and others to map out information for the required objective.

Key Takeaways of the Research :

Key insights assisted the client to gain an accurate view of competitors and their product offerings
Domain experts enabled the client to consolidate findings through which the client was able to identify areas where they lacked in comparison to their competitors.
The client was also presented with specific data on the unique selling propositions and innovations adopted by key competitors in the Indian market
With insights received, the client was able to reshape their product offerings.

Geographic Coverage:

Pan India

COMPETITIVE ANALYSIS STUDY

The Problem Statement :

Our Research Approach

Key Takeaways of the Research :

Geographic Coverage:

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