COMPETITIVE ANALYSIS STUDY(Aviation)

Client is one of the leading carriers in Southeast Asia, known for its high-quality service and extensive global network.

Over the years, client has established a strong reputation for its exceptional service, operational excellence, and commitment to innovation in the aviation industry.

THE PROBLEM STATEMENT

With increasing competition in the Southeast Asian aviation sector, the client wanted to understand their competitive environment, opportunities, and challenges in order to develop effective and efficient business practices. The main intent of the study was to understand:
- How are the important players perceived in the market?
- How does the company stack up against the competition (in terms of key qualities, clients/segments, and services/products)?
- What are significant players' relative strengths and weaknesses?
- Market features that are important (e.g., fragmentation, level of competition, etc.)

Our Research Approach:

Detailed conversations and consultations were organized among aviation industry experts, competitors, and key opinion leaders focusing on the following areas:
- Top Company Profiling:Novus Insights experts gathered comprehensive insights into the top airline's firms operating in the Southeast Asian market.
- Customer Analysis:Experts evaluated the needs and preferences of airlines customers, including their satisfaction levels and loyalty to different airlines.
- Competitive Benchmarking: Experts compared the client’s performance with respect to the top key players in terms of their strengths, weaknesses, product differentiations, innovations, etc.
Researchers performed radical exploration using a blended research framework from paid and non-paid sources by accessing press release reports, white papers, company annual reports, and others to map out information for the required objective

Key insights assisted the client to gain an accurate view of competitors and their service offerings.

Domain experts enabled the client to consolidate findings through which the client was able to identify areas where they lacked in comparison to their competitors.

Key Takeaways of the Research

The client was also presented with specific data on the unique selling propositions and innovations adopted by key competitors in the Southeast Asian market

With insights received, the client was able to reshape their service offerings

Geographic Coverage :

Singapore, Malaysia, Indonesia, Philippines, Thailand

COMPETITIVE ANALYSIS STUDY(Aviation)

THE PROBLEM STATEMENT

Our Research Approach:

Key Takeaways of the Research

Geographic Coverage :

REACH OUT TO US

Inquire With Us