COMPARATIVE ANALYSIS OF LEVEL OF EXPERIENCE AMONG CUSTOMERS AND EMPLOYEES

Client is one of the global leader in next-generation digital services, and consulting. They were capable enough to enable customers in more than 50 countries to navigate their digital transformation.

With over four decades of experience in managing the systems and workings of global enterprises, the client expertly steer their clients through their digital journey.

The Problem Statement:

  • With new players entering the market, the client sought to carry out a comparative analysis study for its corporate learning and training platform to learn more about customers’ and employees’ overall experiences, along with their unmet needs, usage patterns, behaviors, and preferences
  • The purpose of this was to summarize recent knowledge, get the most comprehensive view on overall experience and its possible decomposition, and reveal possible relationships between the dimensions in the below stated focused areas:
    • Customers or employees' feedback about the tool, any desired upgrades, and others
    • How effective their platform and its features were to the client’s customers and employees.
    • To find out the various factors affecting their customers or employees’ overall experience level for their tool.
  • The study also showcased the strengths and weaknesses of the client’s services and even opportunities and threats to them.

Novus executed a customer/employee experience survey campaign through the online distribution of a well-structured questionnaire to those who had purchased the tool from the client during the previous year and received product-related services, as well as to the employees of the client business as they were the primary users of the tool.

Our experts assisted with in-depth analysis to determine the positioning of the client compared to its competitors and identify improvement areas.

OUR RESEARCH APPROACH:

Customers were asked to make essential observations, ideas, and recommendations for more product enhancement, fulfillment of their contentment and loyalty, and whether they would recommend the tool to others.

Post distribution, Novus led a questionnaire review among the audiences via virtual interviews. The inquiries were made in two configurations; 11 inquiries were alternative questions while 4 questions were open-ended questions.

Key Takeaways of the Research :

  • Client obtained detailed insights about their tools’ cost, usability, dependability, security, and efficacy.
  • The client was able to identify unmet expectations as well as areas for improvement and innovation by looking at audience feedback.
  • Study assisted the client to increase their brand loyalty among potential customers and boosted brand trust, which is a deal breaker or a deciding factor in the purchase journey.
  • Novus led research, helped the client attract positive word of mouth, which in turn increased their audience and sales.
  • With the insights received, the client made a few improvements to its platform offerings, allowing it to exceed the competition in terms of sales.

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