CHANNEL RESEARCH FOR A LEADING INDIAN BRAND FOR TOGGLE SWITCHES

The client is a global leader in energy management and automation and provides solutions for energy and automation management in homes, buildings, data centers, infrastructure, and industries.

Their portfolio includes a wide range of switches including toggle switches, for residential, commercial, and industrial applications. With a strong presence in the electrical industry, the company caters to the needs of different sectors and applications.

The Problem Statement :

  • With rising demand for toggle switches, the client was facing challenges in planning for future site closures and distribution delays, determining the need for new raw material supply sources, and implementing new safety procedures.
  • Furthermore, the client was having difficulty understanding the immediate implications throughout the value chain and reacting to massive surges in demand
  • The study aimed to evaluate clients’ operational models for understanding the challenges in the value chain as well as map strategies adopted by key competitors and industry leaders to ensure the fast availability of the products on the market

Our Research Approach

  • Demand planning and coordination across the supply chain are prerequisites to ensure that the right products are delivered to the right locations at the right time
  • Novus Insights experts designed a tailored approach using primary and secondary research to understand supply chain challenges to enhance visibility into supply chain processes
  • Our experts began conducting in-depth interviews with industry experts, including manufacturers, suppliers and distributors, to map competitors’ supply chain processes and identify cost-effective methods to gather actionable insights
    • Inventory and manufacturing processes
    • Total producers & raw material vendors
    • New collaborations – suppliers, vendors, producers, distributors, etc.
    • Packaging process
    • Total suppliers/distributors – region wise
    • Finances – credit policies, discounting structure, etc
    • Latest technologies
    • Logistics and transportation – final goods
    • After-sales service process
    • Past successes & failures in the supply chain
  • Our experts helped the client improve its communication throughout the supply chain. Novus Insights engagement also supported strategic planning for the supply chain to improve the manufacturer's relationships with vendors and suppliers

Key Takeaways of the Research :

  • Our engagement helped the client analyze the potential demand for products in advance and integrate supply and demand planning.
  • This helped the client reduce the risk on its operations through measures such as supplier quality assurance, alternative supplier development, assessing competitors’ supply chain activities, and timely sourcing from alternative regions
  • By leveraging Novus Insights engagement, the client successfully streamlined its supply chain by tackling complexities, mitigating potential obstacles, improving communication, and increasing visibility

Geographic Coverage

  • Pan India

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