Case Study : Weekly Newsletter support to a leading IT/ITes firm in US
Client
A leading IT/ITes company in US
Mandate
Client wanted to keep a regular tap on its competition and prospects in various geographies on a regular basis.
Approach
Novus proposed a weekly newsletter comprising of –
- Market development news -
- Key industry level events and corporate events
- Competitor News
- General News
- New Hires
- Job Cuts/Job Additions
- Mergers and acquisitions
- Financials reporting
- New Contracts won
- Prospect News
- General News
- New Hires
- Job Cuts/Job Additions
- Mergers and acquisitions
- Financials reporting
- New Contracts Awarded
- News about opening of any in-house centers
Results
Client was able to tap the market and prospects in the desired manner, hence devising its strategy accordingly.